There’s a lot more than meets the eye in the latest Windows advert. It hits a sweet spot, as everyone is looking for more for less, and is generally against bloat, excess and spending money on things that are over-priced. (Remember the AIG bonuses–just another sign of the times.)
So my take on this is that it’s the beginning of the end of a MacIntosh being cool just for being well-designed. Today not only do things have to be well-designed, but they also have to be good, too. Asking for too much money isn’t good any more. Apple will have to either come out with a less expensive Mac (this is over due anyway) or think of another new spin on things. That won’t work, though. It’s time for Apple to compete in the netbook arena, for example.
Her name is “Lauren” and she’s making the Apple (AAPL) guys nuts.
She’s the young, hip, Volkswagen-driving redhead who stars in the latest Microsoft’s (MSFT) TV campaign. Told that if she can find a 17-inch laptop for under $1,000 she can keep it, Lauren ends up — to the Mac aficionados’ dismay — with an HP (HPQ) running Windows Vista.
“I would have to double my budget, which isn’t feasible,” Lauren says as she drives away from an Apple Store, where 17-inch notebooks start at $2,799. Then she sighs and delivers the ad’s coup de grace: “I’m just not cool enough to be a Mac person.”
Gotta love the directness of the attack:
In anycase, Microsoft has been too clever by half, as the saying goes. This is same race to the bottom that ends with a $199 netbook running either linux, or a version of windows that is priced so low there’s not much profit there.